BUSINESS FOUNDATIONS CHALLENGE

For pet photographers ready to create or transform their business

NOW AVAILABLE AS INSTANT ACCESS TO ALL 12 WEEKS!

 
 

LET’S MAKE YOUR PASSION PROFITABLE IN 12 WEEKS.

Learn to think like a business person while you design and implement all you need to launch a professional pet photography business.

I'm not talking about you implementing a cookie-cutter template either, no, we'll be customising EVERYTHING to suit you.

Bonuses:

  • One website review video from Kirstie

  • One accountability call with Kirstie (Most photographers use this for pricing help but you can use it as you wish!)

 


✔️ Design your client experience

✔️ Know your client and where to find them

✔️ Pricing you believe in!

✔️ A website that actually helps you book clients

✔️ Phone call scripts and email templates so you know what to say and when

✔️ Learn what to shoot to help your sales

basically.. a complete business playbook that's designed to suit you!

See the full 12 week class list

    • Week 1 - Business Set Up - Your goals and getting legal
    • Week 2 - Create your client avatar, what attracts and repels you from them and what sets you apart from your competition?
    • Week 3 - The client experience
    • Week 4 - Craft your offering and price point
    • Week 5 - Systems & Software
    • Week 6 - Brand awareness & building trust
    • Week 7 - Design your website
    • Week 8 - The questions to ask, the answers to give and when to say nothing
    • Week 9 - The Salesrooms
    • Week 10 - Active Marketing: Give your audience a reason to book now
    • Week 11 - The Marketing Calendar: Create a plan
    • Week 12 - Shooting for sales & The Post-Session Process

 

“I have achieved more during this challenge than the previous four years. It’s been kind of like unraveling a ball of wool for me and I never would have been able to do it without The Challenge, and Kirstie’s support and knowledge!”

— Donna Pownall, Canada
Paw Now Pet Portraits

Your Instructor

Kirstie McConnell | Co-founder of the Pet Photographers Club

When I launched my pet photography business I was the only pet-specific photographer in my small city (Adelaide, Australia). The average sale for family photographers at the time was around $500.

I HAD THE SAME THOUGHTS THAT YOU HAVE.

“I can’t charge any more than this”.
“There aren’t enough people in my city to specialise in just pets”.
”This isn’t America”.

BUT, I WAS WRONG.

My happy number was 100 sessions a year. So from the ONE million people around me, all I needed was 100.

That’s just one in every 10.000.

ONCE I STARTED THINKING THIS WAY, EVERYTHING CHANGED.

I implemented pricing and systems that actually let me be profitable.

My average sale was $2200 (more than 4x the average family photographer).

I designed a business to suit my lifestyle (3-6 months of travelling every winter!) and was booked to capacity.

What are your lifestyle dreams? Let's implement some changes so you can meet them!

Sign Up Now

“This challenge has helped me become more organized and thorough in my approach. No more flying by the seat of my pants! The Challenge covered everything I need to get my business up and running. I feel I will be prepared for the journey ahead!”

— Elaine Bish, USA

 FAQs

 

  • The challenge is currently available as INSTANT ACCESS to all 12 weeks. No need to wait for the next enrolment- sign up now!

  • • An hour or so of pre-recorded workshops for each week

    • Bonus material in the student portal like checklists, phone scripts and email templates

    • Completed worksheets to refer back to after the challenge

    • Bonus website review and accountability call

  • Week 1 - Business Set Up - Your goals and getting legal

    Week 2 -Create your client avatar, what attracts and repels you from them and what sets you apart from your competition?

    Week 3 -The client experience

    Week 4 - Craft your offering and price point

    Week 5 - Systems & Software

    Week 6 - Brand awareness & building trust

    Week 7 - Design your website

    Week 8 - The questions to ask, the answers to give and when to say nothing

    Week 9 - The Salesrooms

    Week 10 - Active Marketing: Give your audience a reason to book now

    Week 11 -The Marketing Calendar: Create a plan

    Week 12 - Shooting for sales & The Post-Session Process

  • All classes are pre-recorded and available for you to watch in your own time through the portal during the challenge.

    The accountability calls are live Q&A sessions so definitely put those in your calendar!

  • It sure is!


    I’m Australian but I live in Europe and work closely with photographers all around the world, which gives me a unique perspective in understanding the different situations in different countries!

    The last challenge had photographers from Belgium, U.K., the Netherlands, Slovakia, Spain, Canada, New Zealand, Australia and the U.S.!

  • Definitely not!

    
You’re in a fortunate position where you have found a resource that can help you set up properly from the very beginning! Why waste time putting something in place now only to learn later and have to change it all?

  • That depends!

    Are you meeting your goals? If so, this is likely not for you!

    I recommend shooting me an email with some information about where you are at in your business right now.

    I can direct you to the best resource to help you, which may be this or something else, OR, it might be me saying "implement what you have already learned!".

    kirstie@thepetphotographersclub.com

“The challenge really helped me to see how things could be done. I have updated my website, I doubled my prices and started selling product.

I also went outside of my comfort zone and started focusing on offline marketing as-well!


Now I am not afraid.”

— Veronika Sandorova, Slovakia
Ve Shandor Photography

Photograph by Veronika Sandorova | Ve Shandor Photography

So what do you say?
Do you want to look back in 3 months and be exactly where you are now, or do you want to have a profitable price list, a smooth client process and bookings in the calendar!?